Kinder Italia, “Kinder Epifania” ad (2018)

Kinder Italia, “Kinder Epifania” ad (2018)

During the 2018 holiday season, Kinder Italia ran this advertisement, featuring the Befana dressed as Dante, lamenting the “selva di calze infinita” at the supermarkets. Click the image below to view the full ad, available on YouTube.

Contributed by Ludovica Valentini (Florida State University, MA ’18)

Sighting Citation:

“Kinder Italia, “Kinder Epifania” ad (2018).” Dante Today: Citings and Sightings of Dante’s Works in Contemporary Culture. Elizabeth Coggeshall and Arielle Saiber, eds. December 29, 2019. https://www.dantetoday.org/sightings/kinder-italia-kinder-epifania-ad-2018/.