Dashlane, Super Bowl 2020 Commercial “Password Paradise” (2020)

“In the minute-long spot, called ‘Password Paradise,’ a hooded mythological creature ferries a guy in a boat through swampy waters reminiscent of the River Styx [sic, actually Acheron] in Dante’s Inferno. Ahead, there’s a bright, welcoming light and the sound of angelic voices. But to enter this paradise, the guy will need his password — which he’s naturally forgotten.

“The Charon-like creature prompts him to answer his security questions. No, it has be to the name of his first pet. You wanted to be a dolphin trainer when you grew up? Sorry, wrong answer dude!” […]  –Leslie Katz, “Super Bowl 2020 commercial for Dashlane drops you in terrifying password hell,” CNET, January 31, 2020.

View commercial here.

Contributed by Trey Turney (The Bolles School, ’22)